Marketing

Considering soil health, grass growth and livestock management, if we have healthy soil, enough quality grass, and animals matched to our environment, we should be the least cost producer so we should be the most profitable.  However if we’re going to manage in a superior way in all areas, we deserve to get paid more than the average producer.  An above average product deserves above average marketing. The only way to get paid for superior land management is through different marketing channels.